Senior Marketing Data Analyst

Company: Trinet
Location: Iowa
Posted on: November 18, 2021

Job Description:

TriNet is a leading provider of comprehensive human resources solutions for small to midsize businesses (SMBs). We enhance business productivity by enabling our clients to outsource their HR function to one strategic partner and allowing them to focus on operating and growing their core businesses. Our full-service HR solutions include features such as payroll processing, human capital consulting, employment law compliance and employee benefits, including health insurance, retirement plans and workers' compensation insurance. TriNet has a nationwide presence and an experienced executive team. Our stock is publicly traded on the NYSE under the ticker symbol TNET. If you're passionate about innovation and making an impact on the large SMB market, come join us as we power our clients' business success with extraordinary HR. JOB SUMMARY The. Sr. Marketing Data Analyst will be responsible for establishing and tracking marketing KPIs & metrics, analyzing marketing and customer data to discover insights, and providing dashboards and reports for CMO and marketing leadership teams to monitor and analyze marketing performance. ESSENTIAL DUTIES/RESPONSIBILITIES * Review and complete the definitions of marketing KPIS and metrics. * Maintain and enhance the CMO dashboard. * Build BI dashboards and reports for marketing leaders to make data-driven decisions. * Provide weekly marketing performance reports & updates. * Conduct deep analysis of marketing data to discover insights about campaign performance, channel effectiveness, demand gen efficiency and pipeline conversion, etc. * Benchmark performance across all online channels and advising on KPIs, conducting trending analysis. * Analyze customer segments and their journey against target KPIs, such as funnel conversion and digital engagements, providing optimization recommendations. * Create PowerPoint slides and narratives to share insights across sales, marketing and product teams. JOB REQUIREMENTS AND QUALIFICATIONS Education: * Bachelor's degree or equivalent combination of education and experience. Training Requirements (licenses, programs, or certificates): * Tableau certification a plus. Experience: * Minimum of 8 years' experience in business intelligence and data analytics. * Minimum of 2 years' experience in Tableau. * Previous work experience in B2B marketing a plus. * Previous work experience in healthcare and software industries a plus. Other Knowledge, Skills and Abilities: The successful candidate will possess the following traits: * Strong analytical skills, specifically around measurement, attribution and ROI. * Proven knowledge in business intelligence dashboards and report design. * Strong understanding of business-to-business demand waterfall., lead life cycle and lead flow. * Possess knowledge of marketing automation platform and tools and campaign measurement. * Excellent verbal, written and interpersonal communication skills. * A demonstrated commitment to high professional ethical standards and a diverse workplace. * Ability to adapt to a fast paced continually changing business and work environment while managing multiple priorities. * Possess cross-function integration & collaboration skills. * Strong time management and organizational skills. * High intellectual curiosity and emotional intelligence. * Possess creativity, humility, empathy, resourcefulness, transparency and accountability skills. * Proficient in Microsoft Office Suite, SQL and Tableau. WORK ENVIRONMENT/OTHER INFORMATION (Travel required, physical requirements, on-call schedules, etc.) * Travel may be required domestically (up to 25%). * Flexibility to work remotely. * Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Please Note: TriNet reserves the right to change or modify job duties and assignments at any time. The above job description is not all encompassing. Position functions and qualifications may vary depending on business necessity. TriNet is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics. Any applicant with a mental or physical disability who requires an accommodation during the application process should contact recruiting@trinet.com to request such an accommodation.

Keywords: Trinet, Lake Charles , Senior Marketing Data Analyst, Professions , Iowa, Louisiana