Email Marketing Specialist

Company: Lumino
Location: Grand Chenier
Posted on: January 17, 2023

Job Description:

Here at Lumino, we are made up of a talented team of professionals providing exceptional patient experience and dental care. With over 125 practices nationwide, we are the heart of every New Zealand community and want to ensure we are providing the highest standard of care to our patients & ongoing support to our clinicians.

We ensure that our clinicians and clinical teams receive great training and development opportunities as well as modern equipment and the technology to help them grow professionally.

Role Purpose

Reporting to the CRM Marketing Manager the Email Marketing Specialist will be responsible for gathering key insights into patient behaviour, with the key goal of improving Lumino patient engagement through email & data driven marketing strategies. This role requires database knowledge, including a strong focus on reporting and analytics.

Working with the CRM Marketing Manager to manage the Lumino email customer lifecycle programme targeted at potential and existing customers to increase loyalty, maximise existing customer value and retain customers. This includes planning and delivery of all Lumino email campaigns. This role is also responsible for dentist recruitment communications which is key to the businesses continuing success.

Key Responsibilities

* Manage the 12month email marketing plan and implementation acquisition, welcome, engagement, retention and re-activation campaigns across all relevant communication channels eg: email, mobile, online channels and patient loyalty programmes.
* Responsible for the strategic development and management of Lumino The Dentist email customer lifecycle programme targeted at potential and existing customers to increase loyalty, maximise existing customer value and retain customers. This includes development strategy, planning and delivery of campaigns.
* Use CRM & Insights tools to develop Lumino market/customer trends. Understand customer insights to track behaviour and engagement and develop segmented communication strategies to maximise spend, retention, frequency and loyalty.
* Working with the CRM team this includes ownership of the setup, maintenance, and review of reoccurring and triggered email communications. Database selection, HTML presentation and quality assurance of all outbound campaigns.
* Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
* Working with the CRM team troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required.
* Recommendation of email marketing best practices with coding, design and testing of email campaigns.
* Implement and track email reporting and success measurement for all email campaigns.
* Measure and analyse the data to drive continual improvement
* Analyse email campaign information to identify trends and opportunities for Lumino
* Effectively contribute to the wider achievements of the marketing team, maintain awareness of all activities and support the success of these.
* Drive the creation of strong internal working relationships and ensure that the internal customers are provided with the highest level of customer service through effective performance of the marketing team.
* Create and maintain strong business relationships across the business & Lumino practices, media and external industry partners.
* Regular visits to the practices and building relationships with the Practice Managers & Dentists.

Skill/ Experience Required

* 5 years CRM email marketing experience
* Marketing or applicable degree
* Experience working in a medium to large business (retail or services an advantage)
* Outstanding copywriting and editing abilities
* Proven ability of managing multiple tasks, multiple priorities and switching focus between priorities as needed
* Strong visual and verbal communication skills
* Have good interpersonal and stakeholder management skills
* Prior database management experience, preferably in a similar role.
* Excellent knowledge of CRM strategy and campaign execution and measurement.

Behaviours/ Attitudes

* Customer focussed - proactively recommending how we can have stronger relationships with our patients
* Action orientated - Likes to get things done, responds quickly
* Team orientated - enjoys being part of a team, highly collaborative
* Interpersonal skills - is a person people like being around, doesn't sweat the small stuff and is able to get along with anyone.

Job Details

Brand Lumino the Dentists Reference # 32103 Posted on 09 Dec 2022 Closes on Location(s) New Zealand, North Island, Auckland, North Shore, West/Waitakeres, East, Central, South Expertise Marketing Job level(s) 1-3 years Work type(s) Full Time More details (document)

Keywords: Lumino, Lake Charles , Email Marketing Specialist, Other , Grand Chenier, Louisiana