Email Marketing Specialist
Company: Lumino
Location: Grand Chenier
Posted on: January 17, 2023
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Job Description:
Here at Lumino, we are made up of a talented team of
professionals providing exceptional patient experience and dental
care. With over 125 practices nationwide, we are the heart of every
New Zealand community and want to ensure we are providing the
highest standard of care to our patients & ongoing support to our
clinicians.
We ensure that our clinicians and clinical teams receive great
training and development opportunities as well as modern equipment
and the technology to help them grow professionally.
Role Purpose
Reporting to the CRM Marketing Manager the Email Marketing
Specialist will be responsible for gathering key insights into
patient behaviour, with the key goal of improving Lumino patient
engagement through email & data driven marketing strategies. This
role requires database knowledge, including a strong focus on
reporting and analytics.
Working with the CRM Marketing Manager to manage the Lumino email
customer lifecycle programme targeted at potential and existing
customers to increase loyalty, maximise existing customer value and
retain customers. This includes planning and delivery of all Lumino
email campaigns. This role is also responsible for dentist
recruitment communications which is key to the businesses
continuing success.
Key Responsibilities
* Manage the 12month email marketing plan and implementation
acquisition, welcome, engagement, retention and re-activation
campaigns across all relevant communication channels eg: email,
mobile, online channels and patient loyalty programmes.
* Responsible for the strategic development and management of
Lumino The Dentist email customer lifecycle programme targeted at
potential and existing customers to increase loyalty, maximise
existing customer value and retain customers. This includes
development strategy, planning and delivery of campaigns.
* Use CRM & Insights tools to develop Lumino market/customer
trends. Understand customer insights to track behaviour and
engagement and develop segmented communication strategies to
maximise spend, retention, frequency and loyalty.
* Working with the CRM team this includes ownership of the setup,
maintenance, and review of reoccurring and triggered email
communications. Database selection, HTML presentation and quality
assurance of all outbound campaigns.
* Performs day-to-day email marketing activities including, but not
limited to, email campaign set-up, scheduling, testing, tagging and
deployment of one-time, recurring, triggered and dynamic
content-driven campaigns.
* Working with the CRM team troubleshoots technical issues related
to HTML templates, list segmentation and other aspects of email
execution, as required.
* Recommendation of email marketing best practices with coding,
design and testing of email campaigns.
* Implement and track email reporting and success measurement for
all email campaigns.
* Measure and analyse the data to drive continual improvement
* Analyse email campaign information to identify trends and
opportunities for Lumino
* Effectively contribute to the wider achievements of the marketing
team, maintain awareness of all activities and support the success
of these.
* Drive the creation of strong internal working relationships and
ensure that the internal customers are provided with the highest
level of customer service through effective performance of the
marketing team.
* Create and maintain strong business relationships across the
business & Lumino practices, media and external industry
partners.
* Regular visits to the practices and building relationships with
the Practice Managers & Dentists.
Skill/ Experience Required
* 5 years CRM email marketing experience
* Marketing or applicable degree
* Experience working in a medium to large business (retail or
services an advantage)
* Outstanding copywriting and editing abilities
* Proven ability of managing multiple tasks, multiple priorities
and switching focus between priorities as needed
* Strong visual and verbal communication skills
* Have good interpersonal and stakeholder management skills
* Prior database management experience, preferably in a similar
role.
* Excellent knowledge of CRM strategy and campaign execution and
measurement.
Behaviours/ Attitudes
* Customer focussed - proactively recommending how we can have
stronger relationships with our patients
* Action orientated - Likes to get things done, responds
quickly
* Team orientated - enjoys being part of a team, highly
collaborative
* Interpersonal skills - is a person people like being around,
doesn't sweat the small stuff and is able to get along with
anyone.
Job Details
Brand Lumino the Dentists Reference # 32103 Posted on 09 Dec 2022
Closes on Location(s) New Zealand, North Island, Auckland, North
Shore, West/Waitakeres, East, Central, South Expertise Marketing
Job level(s) 1-3 years Work type(s) Full Time More details
(document)
Keywords: Lumino, Lake Charles , Email Marketing Specialist, Other , Grand Chenier, Louisiana
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