Senior Marketing Analytics Manager
Company: VirtualVocations
Location: Lake Charles
Posted on: March 7, 2025
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Job Description:
A company is looking for a Senior Marketing Analytics
Manager.
Key Responsibilities
Develop and maintain marketing dashboards and reports to track KPIs
and campaign effectiveness
Implement and maintain attribution models and collaborate with
teams to measure marketing influence on revenue
Develop forecasting models and predictive analytics to enhance
marketing strategies and investment decisions
Required Qualifications
5+ years of experience in marketing analytics or related analytical
field in a B2B SaaS environment
Expertise in marketing forecasting models and predictive analytics
for pipeline generation
Strong proficiency in marketing automation platforms such as
Marketo and HubSpot
Experience with CRM platforms, particularly Salesforce, and
understanding of marketing-sales alignment
Proficiency in data visualization tools and advanced Excel/Google
Sheets skills for data manipulation
Keywords: VirtualVocations, Lake Charles , Senior Marketing Analytics Manager, Advertising , Lake Charles, Louisiana
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